What hashtags do
Menu hashtags help describe sections and items in terms guests are likely to search or filter by. They can support discovery, menu filtering, and consumer search, but they do not guarantee placement, ranking, or sales.
- Use section hashtags for broad groups like brunch, cocktails, ramen, desserts, late-night, or happy-hour.
- Use item hashtags for specific traits like spicy, vegan, vegetarian, gluten-free, dairy-free, seafood, shareable, signature, seasonal, or kid-friendly.
- Use words guests actually recognize instead of internal prep codes, vendor names, or kitchen shorthand.
Keep tags accurate
Hashtags are consumer-facing signals. Inaccurate tags can confuse guests, create support issues, and make search results less useful.
- Only tag an item or section with a claim the restaurant is willing to stand behind.
- Be especially careful with dietary, allergen, spice, alcohol, caffeine, and age-restricted tags.
- If a recipe, supplier, preparation method, or availability changes, review the related hashtags before service.
Avoid tag spam
A small number of precise hashtags is better than a long list of weak or repeated terms.
- Prefer consistent lowercase words or short phrases such as spicy, date-night, vegan, patio, breakfast, or gluten-free.
- Avoid unrelated trending terms, competitor names, misleading cuisine tags, or duplicate versions of the same idea.
- Do not use hashtags to make medical, allergen, health, or nutrition guarantees unless the restaurant has verified the claim.
Review from the guest view
After adding section and item hashtags, check the public menu like a guest would.
- Search for common consumer terms and confirm the right sections and items appear.
- Use filters to confirm tags help guests narrow choices instead of hiding important items.
- Update hashtags when menu sections are renamed, seasonal items rotate, or new guest questions come up during service.